Personalized employee relocation

Create a brand that knows you and how to move you 

BGRS is a leading global provider of employee relocation services, offering a modern mobility experience tailored to how organizations move talent and how mobile employees live and work. They partnered with Earnest for a full-scale rebrand, covering strategy, tone of voice, visual identity, and campaign materials.

Fluent in mobility. 
Fluent in you.

Earnest crafted this new strapline to emphasize BGRS’s commitment to serving clients and customers seamlessly. It reflects their ability to create personalized, positive experiences by deeply understanding client needs. This empathetic, customer-focused messaging sets BGRS apart, showcasing the expertise and confidence on their brand promise.

A transparent logo

We developed both a manifesto and a style guide for the brand, featuring clear examples of its voice.

The fluency grid

To highlight BGRS's diverse expertise and its ability to address the unique facets of individuals and businesses, we created the "fluency grid." This visual device shows how that every BGRS client and customer receives a solution tailored specifically to them.

A deep brand book

Our comprehensive branding work for bgrs included detailed brand guidelines, including manifesto, tone of voice and language, as well as, visual guides. 

Skills

Art direction
Brand strategy
Identity design
Website design
Web development

Deliverables

Full range of print & digital
Brand guidelines