A book cover
Judging the Cover of a Book
Book cover options for a story about a man driving a cab in 1970’s Los Angeles in search of his wife’s murderers and who descends rapidly into a world of alcohol and drugs. As one might imagine, the story features hours and hours of driving.
This solution focuses on the aimlessness of the protagonist’s search within a desolate cityscape.
The hero’s car—and his life—begin careening out of control, heading for a collision. The publisher Rare Bird liked this cover reminiscent of pulp fiction and B-movie posters.
The hero goes off a proverbial cliff, hands off the steering wheel, pounding alcohol. Big letters, big cliff, big fall.
The endless tangle of streets the hero travels spell out the title of book.
The dashboard speedometer turns into a metaphor for the driver’s state of mind.
The Results
With positive reviews from figures like Francis Ford Coppola, the book is doing well. Rumor has it another volume is already in the works.
Skills
Art Direction
Graphic Design
Illustration
Photography
Deliverables
Posters
More Work
Measurement within walled gardensA brand that delivers transparency
Seaport KidsCreating a kids universe at the Seaport
The Importance of rethinkingSimplifying a complicated subject
Measuring gender and diversity accuratelyMeasuring for change
Let them playHow do you make cyber-awareness fun?
Three men and the seaA passion for craft and place
How to say ‘Hallo’Letting a brand teach a language
Lighting the wayHelping shine a light
LogosA selection of logos for clients
Reviving traditionHow to turn tradition into novelty
The GastronautsHow to design a pop-up club that lasts 14 years
How to draw the lineHow to make a printed annual report interactive
Little EatersCapturing a moment.
Honeywell insideWhat really matters is on the inside
EndX Turning Negatives into PositiveHow to overcome a difficult subject matter
PS 84 PTA gala brandingPro bono branding a PTA Gala
The exploding potluck posterHow to blow up a potluck
1984-2018A cover for Orwell's classic
Garden party posterHand-drawing the solution
The spice collectionA gift for clients becomes a favorite project.