Honeywell inside - Curtiss Calleo

A Vision for Honeywell

How Do You Show That What Really Matters Is on the Inside?

Print, Web

We had been creating the multinational conglomerate’s printed annual reports for many years and were honored when Honeywell tapped us to design their first digital annual. Though skeptical about the benefits of an electronic report, the company decided it was ready to leap into the digital age — moving beyond the financials to show shareholders their groundbreaking technology. The problem? All the cool stuff was hidden inside big metal machines.

Unlike their rival GE, Honeywell had invested less effort in visual appeal and as a result, the company’s image did not feel fresh — undeservedly so.

The solution: What matters is on the Inside

Our team decided to turn Honeywell’s image problem into a virtue. We developed the theme of “Honeywell Inside” to show the company’s technology as an invisible but integral part of everyday life. We used digital animations to open up car hoods, to turn on engines, and reveal the hidden Honeywell technology powering industrial machines. We animated satellites in orbit, whirling wind turbines, and aircraft during takeoff. And we also gave them a fresh new look.

The result

Honeywell’s executives and investors were so thrilled with the result that the company decided to display the report on big screens at its headquarters, expand the online version of the annual report in subsequent years, and expand its digital presence.