Measurement within walled gardens
A brand that delivers transparency
Branding, Digital
Walled garden platforms like TikTok, YouTube, and Facebook are closed ecosystems, that don't allow for much advertising transparency and visibility of how company ads are appearing in streams. Atrium is a software that gives brands to the power to measure performance and brand suitability with clear-sighted precision, and provides an unobstructed view for the content their ads are running adjacent to.
A new strapline
Working with the strategists and writers at Earnest, we developed a concise strapline—one that gets straight to the point of what Atrium is.
A transparent logo
An atrium is a translucent space, which allows you to find unexpected views and multiple perspectives to find rich insights. In other words, we needed to design a logo you can see through.
Skills
Art direction
Brand strategy
Identity design
Animation art direction
Website design
Deliverables
Brand and brand guidelines
Various ads
Brand video
More Work
Seaport KidsCreating a kids universe at the Seaport
The Importance of rethinkingSimplifying a complicated subject
Measuring gender and diversity accuratelyMeasuring for change
Let them playHow do you make cyber-awareness fun?
Three men and the seaA passion for craft and place
How to say ‘Hallo’Letting a brand teach a language
Lighting the wayHelping shine a light
LogosA selection of logos for clients
Reviving traditionHow to turn tradition into novelty
The GastronautsHow to design a pop-up club that lasts 14 years
How to draw the lineHow to make a printed annual report interactive
Little EatersCapturing a moment.
Honeywell insideWhat really matters is on the inside
EndX Turning Negatives into PositiveHow to overcome a difficult subject matter
PS 84 PTA gala brandingPro bono branding a PTA Gala
The exploding potluck posterHow to blow up a potluck
Night driver book coversA series of book cover explorations
1984-2018A cover for Orwell's classic
Garden party posterHand-drawing the solution
The spice collectionA gift for clients becomes a favorite project.