Branding, Digital
A new sport for New York City
NYCDGA
One of the fastest growing sports in the world, disc golf has grown popular in New York City. The NYCDGA was founded in 2022 as a non-profit to help create a community and to build disc golf courses within city limits. With the help of six-time world champion Paul McBeth and the NYC Parks Department, the NYCDGA created the city's first disc golf course.
The basket
For the club's identity, we designed a distinctive New York City twist on the traditional disc golf basket, blending the iconic skyline with the basket to symbolize the club's ambitious vision for the sport in the city.
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