Fly Space Art Cinema
A brand that changes the scenery
Branding, Print, Web
We were asked to create a brand identity for Fly Space, a cinema, community events, and cultural space in Cooperstown, NY. Fly Space will be a flexible, multi-use space with a cinema and concert space, coffee shop, offices, and a book store.
While the building itself is interesting, its architecture alone won’t be able to sustain a sense of excitement. The brand will need to communicate the cultural potential and the excitement of what it means to visit Fly Space.
A logo that rises and reveals
A fly system is the backstage mechanical pulley system that moves scenery, curtains, lighting, etc. into place: A perfect metaphor for a adaptable multi-use space.
Skills
Art direction
Brand strategy
Identity design
Website design
Web development
Deliverables
Full range of print & digital
Brand guidelines
More Work
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LogosA selection of logos for clients
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The exploding potluck posterHow to blow up a potluck
Night driver book coversA series of book cover explorations
1984-2018A cover for Orwell's classic
Garden party posterHand-drawing the solution
The spice collectionA gift for clients becomes a favorite project.