Branding, Digital
Smarter data, smarter game
SmarterScout
SmarterScout is a fast, easy-to-use platform for evaluating the performance of football players around the world. It uses custom algorithms developed to assess players' contributions to winning, their playing style, and their skill levels.
Skills
Art direction
Brand strategy
Identity design
Animation art direction
Website design
Deliverables
Brand and brand guidelines
Various ads
Brand video
More Work
Measurement within walled gardensA brand that delivers transparency
Seaport KidsCreating a kids universe at the Seaport
The Importance of rethinkingSimplifying a complicated subject
Measuring gender and diversity accuratelyMeasuring for change
Let them playHow do you make cyber-awareness fun?
Three men and the seaPassion for craft
How to say ‘Hallo’Letting a brand teach a language
Lighting the wayHelping shine a light
LogosA selection of logos for clients
Reviving traditionHow to turn tradition into novelty
The GastronautsHow to design a pop-up club that lasts 14 years
How to draw the lineHow to make a printed annual report interactive
Center for Reproductive Rights annual reportsCenter for Reproductive Rights annual reports
Little EatersCapturing a moment.
EndX turning negatives into positivesHow to overcome a difficult subject matter
Honeywell insideWhat really matters is on the inside
IllustrationsA sampling of illustrations for clients & personal projects.
The Gastronauts rebootThe Gastronauts get a refresh
REUN!TEA fundraiser for immigrant families separated at the border
2023 Holiday CardAnimated holiday card
The exploding potluck posterHow to blow up a potluck
PS 84 PTA gala brandingPro bono branding a PTA Gala
2020 Covid Holiday CardAnimated holiday card
Night driver book coversA series of book cover explorations
Garden party posterHand-drawing the solution
1984-2018A cover for Orwell's classic