Branding, Print, Web
Creating a kids universe at the Seaport
PS31 in Greenpoint
The new identity for Greenpoint's PS 31 comes on the heels of the institution's recognition as one of the top elementory schools in New York State.
The challenge was to express the new brand in a more contemporary way, while remaining close to the root of its academic success, it's traditional education. Explorations focused on the distinct neo-baroque facade of the school building as a source of inspiration, in particular the engraved type above the entrance. The solution came through marrying the traditional engraved letterforms with a more modern expression, allowing the intertwining lines express the joy and energy of the faculty and student body.
Skills
Art direction
Brand strategy
Identity design
Website design
Web development
Deliverables
Full range of print & digital
Brand guidelines
Website
More Work
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