Brunswick is a global advisory firm specializing in business-critical issues. They help clients navigate the interconnected financial, political, and social worlds to build trusted relationships with their stakeholders. Brunswick approached Merchant Cantos for a campaign to advertise their expertise in cybersecurity. I was brought in mid-way through the project after it had stalled.
Brunswick's brand guidelines mandate the kind of diagonal division you see below, and I was asked to design to include this visual treatment.
It quickly became clear that the project had stalled because the design thinking wasn't clear enough. Together with the Creative Director, I rethought the design approach. I conceptualized the diagonal line as the border between Crisis and Solution: Brunswick's own brand graphics contained the problem and the solution.
I decided to simplify the representation of the cybersecurity challenges into easily digestible graphic metaphors. For instance, in Real Expertise, a rain of arrows represents these confusing and relentless challenges—and it's Brunswick who makes sense of what’s happening, giving real advice to cyber threats.
Plan and prepare: The threat of a cyber attack can be a confusing, shifting maze. Brunswick cuts through, helping companies see around corners and bringing clarity to the myriad of options and confusion that is cybersecurity.
Employee advocacy: An uncoordinated employee base, in which every party goes its own way, can be a huge vulnerability. Brunswick cuts through the disorganization, bringing a sure plan that’s ready for a crisis.
Regulatory and public affairs: Dealing with cyber regulations and governmental parties can be a Gordian Knot of complexity. Brunswick helps companies be proactive and reactive and find a clear path out of the confusion.
Leadership: Being heard in the cybersecurity discussion means having leadership that can speak with a clear, authentic voice. Brunswick translates the technical into the strategic so our clients can rise above the noise.
The visual treatment proved well-suited for a variety of formats and sizes. Here are just a few of the web banner sizes.
Art direction
Brand strategy
Identity design
Animation art direction
Website design
Brand and brand book
Website design
Website development
Email templates
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