Three men and the sea

Passion for craft

An aquaculture business with a reputation for excellent and delicious oysters on Orcas Island, WA, had fallen into disuse. Three locals—each very accomplished in their own right, but new to the oyster industry—decided to take over the business. The problem? How to reassure nervous buyers that they were serious and would be able to maintain the high quality.

The solution

The solution was to focus on the new owners’ dedication to and passion for the craft. The weathered and worn logotype captured a sense of long hours of hard work and the timeless currents of the cove. The blue color scheme reflects the surrounding elements. The result was a brand that quietly expresses dedication to craft, solidity, and authority: a company that can be relied on.

Skills

Art direction
Brand strategy
Identity design
Website design

Deliverables

Brand and brand book
Website design 
Website development
Email templates
Identity suite