Measurement within walled gardens

A brand that delivers transparency

Walled garden platforms like TikTok, YouTube, and Facebook are closed ecosystems, that don't allow for much advertising transparency and visibility of how company ads are appearing in user streams. Atrium is a software that gives brands to the power to measure performance and brand suitability with clear-sighted precision, and provides an unobstructed view for the content their ads are running adjacent to.  

A new strapline

Working with strategists and writers at Earnest, we developed a concise strapline—one that gets straight to the point of what Atrium is and does. 

A transparent logo

An atrium is a translucent space, which allows you to find unexpected views and multiple perspectives to find rich insights. In other words, we needed to design a logo you can see through. 

Skills

Art direction
Brand strategy
Identity design
Animation art direction
Website design

Deliverables

Brand and brand guidelines
Various ads 
Brand video